TSYS and FICO to Deliver Analytics-Powered Card Marketing Product

TSYS announced a new licensing agreement with FICO, the predictive analytics and decision management software company. The agreement will deliver a revolutionary, analytics-powered marketing product for card issuers called TSYS Targeted MessagingSM powered by FICO. TSYS Targeted MessagingSM, designed to enhance cardholder communication, will include FICO Customer Dialogue Manager, a multi-channel marketing platform that enables