TSYS and FICO to Deliver Analytics-Powered Card Marketing Product

TSYS announced a new licensing agreement with FICO, the predictive analytics and decision management software company. The agreement will deliver a revolutionary, analytics-powered marketing product for card issuers called TSYS Targeted MessagingSM powered by FICO.

TSYS Targeted MessagingSM, designed to enhance cardholder communication, will include FICO Customer Dialogue Manager, a multi-channel marketing platform that enables clients to create, execute and manage precisely timed and targeted campaigns that engage customers across all channels based on their interactions and preferences. This is part of a broader analytics solution suite from TSYS slated for launch in 2015 that will empower financial institutions to make more precise marketing decisions for engaging cardholders and driving growth.

“At TSYS, we recognize how valuable it is for our clients to effectively engage their customers in order to provide quality service and improve business efficiency. This calls for innovative solutions that combine data with business strategy,” said Paul Bridgewater, group executive of Global Product, TSYS. “Through this agreement with FICO, we will help our clients put data into action with access to valuable customer insights and enhanced communication.”

Announced during the FICO World 2014 conference, the product will combine FICO’s expertise in predictive analytics and campaign management software with TSYS’ industry-leading analytics and security capabilities.

“Contemporary marketers are constantly on the lookout for sharp insights into customer behaviors which can be applied to generate more individualized offers,” said Don Peterson, vice president and general manager of Marketing Solutions at FICO. “FICO’s really good at finding those sharp insights, and together with TSYS, we’ve been able to build a solution featuring easy-to-use dashboard interfaces that provide real-time visualization of trends and data, allowing TSYS’ clients to immediately put these insights to work in automated marketing strategies and campaigns targeted to specific card segments across multiple delivery channels.”

TSYS and FICO have a long standing partnership offering card issuers worldwide advanced analytic solutions, including hosted versions of FICO Falcon Fraud Manager and FICO Triad Customer Manager.

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