B2C E-Commerce in Africa Driven by Infrastructure and Emerging Middle Class
Secondary market research publisher yStats.com has released findings in its “Africa B2C E-Commerce Report 2013” indicating that the growing Internet penetration, the spread of mobile technology and improvement of payment and delivery infrastructure are factors that can boost E-Commerce on the continent. yStats.com CEO Ycel Yelken states “E-Commerce has a high potential in Africa as

