ATMIA today announced the publication of the results of its first international ATM innovation survey. The survey aimed to determine the most important ATM innovations in recent times and in the anticipated future, including rating value-added services over and above core ATM functions.
Deposit automation came out as the top recent ATM innovation, while Mobile/Contactless Payments at ATMs was forecast to be the fastest-growing value-adding service in the next 5 years.
“The international success of deposit automation shows the value of innovation at ATMs and we believe we are now entering the most intense period of innovation in our industry in recent memory,” commented Mike Lee, CEO of ATMIA.
“Respondents cited deposit automation as the most important non-core function of the ATM,” explained David Tente, ATMIA’s US Director. “Bill Payments came in a distant second with only 15% number-one rankings. However, it was close behind in overall ranking, along with ATM Advertising. Mobile/contactless Transactions and Other Branch Products also showed strong support. Services such as Stamps, Tolls, Tickets, Lottery and others were all at the bottom of the rankings.”
On the downside, more than 50% said that rules and mandates by the primary global card brands provide the biggest block to innovation in the ATM industry. Overall, a picture emerged of an over-regulated industry.
A profile of respondents shows the survey was answered by a sophisticated, senior level audience with significant payments experience.
“This is clearly a time of increased innovation in our industry but we need to be careful about the stifling effects of over-regulation,” Lee concluded. “While deposit automation has made the biggest recent impact on technological progress in our industry, the survey found that the future of innovation lies in greater linkages between ATMs and Customer Owned Devices in order to create a payments hub where online payments, mobile payments and ATM transactions are interconnected in a seamless customer-focused system.”
To view the full results of the ATMIA Innovation Survey, visit the white papers section on the ATMIA website at www.atmia.com.
