Beginning in April, Triton ATM owners will be able to offer consumers new functionality, which will allow cardholders to make charitable donations either as a stand-alone transaction, or as part of the transaction process. Best of all, the software is free and can be installed with a flash drive at the ATM or via Triton Connect without a site visit.
Demonstrated at the 2014 ATMIA U.S. Conference and Expo in Orlando by Triton Systems of Delaware, LLC and Digital Processing Solutions, developer of the Digital Donations fundraising technology, the new platform will provide non-profits with the opportunity to raise money for causes that affect millions of individuals and families.
Certified by WorldPay, the largest independent ATM processor in the U.S., the Digital Donations platform will give ATM users the opportunity to make a donation to the American Heart Association, the Alzheimer’s Foundation of America, Champions for Kids, The Humane Society of the United States, the National Multiple Sclerosis Society and others to be announced shortly.
“We project installing the platform on over 100,000 U.S. ATMs over the next three years; providing consumers with a convenient way to support the charity of their choice,” said Keith Orlean, president of Digital Processing Solutions. “In addition to fundraising, the program provides non-profits with the opportunity to raise awareness for causes through public service announcements, on screen marketing and by branding the ATMs with a Digital Donations wrap including the charities and sponsorship partners.”
“It’s a win-win for non-profits and ATM deployers,” said James Phillips, vice president of sales and marketing for Triton. “Not only is it a great way for consumers to support charities, it’s an opportunity for ATM deployers to differentiate themselves from the competition and to help their merchants increase traffic.”
The Digital Donations platform will be made available to Triton RL series owners in April. Argo series ATM owners will be able to download the software later in the year.
