At the Wincor World 2014 trade show, Wincor Nixdorf is showcasing a trendsetting kiosk application in a replica of a McDonald’s restaurant: guests at McDonald’s can use an “Easy Order” terminal to place their menu orders themselves and pay for them by card. This simplifies ordering, food preparation and payment processes, especially at peak times.
Wincor Nixdorf developed the kiosk terminal especially for McDonald’s and adapted the terminal’s design to McDonald’s corporate image. The unit’s intuitive, touch-based interface makes it very user-friendly for the restaurant’s guests, and initial tests revealed that up to 50% of McDonald’s customers used the terminals during peak hours. The company plans to roll out the solution this year in other European countries.